Founded by Lisa Dalton, following over two decades in strategic communications, and co-led by Michael Alexander, Loom is a Dublin-based advisory firm specialising in brand, communications, PR, and marketing strategy.
We work with ambitious organisations seeking clarity, direction, and impact. Our role is to guide leadership teams with strategic insight and practical advice, helping them shape compelling brands, effective communications, and sustainable growth strategies.
Based in Dublin, we support both Irish organisations and international businesses navigating the Irish market. By combining brand thinking with communications and marketing strategy, we help organisations position themselves effectively, engage their audiences, and build long-term credibility.
Our work frequently intersects with organisations involved in trade, investment, and international growth. We provide strategic guidance that strengthens visibility, reputation, and stakeholder engagement, helping companies establish a confident and credible presence in Ireland.
Loom works as a strategic partner, advising leadership teams on how to align their brand, communications, and marketing efforts with their wider organisational goals.
Our Advisory Services
- Brand Strategy and Positioning
- PR and Communications Strategy
- Marketing Strategy and Planning
- Strategic Brand and Market Positioning
- Messaging, Narrative, and Story Development
- Reputation, Stakeholder, and Audience Strategy
At Loom, we believe strong brands and communications begin with clear thinking and purposeful strategy. A brand is not simply a visual identity, it is the story an organisation tells, the reputation it builds, and the trust it earns over time.
Through insight-led strategy and collaborative advisory, we help organisations develop coherent, credible, and lasting positions in their markets.
Whether advising Irish organisations preparing for expansion or international companies entering the Irish market, Loom provides strategic guidance across branding, communications, PR, and marketing to help organisations navigate both local and global markets with clarity and confidence.”
– Lisa Dalton
